Track: L6 Creixement

Find out how the new talent recruitment systems are being shaped.

Among the participants will be:

Ecosistema més empresa (The ecosystem plus the enterprise) – Ibercaja – José María Santos

Axa Opensurance – Oscar Paz

Ferrovial – Joan Clotet

Schibsted – Jaume Gurt

Are our problems opportunities in disguise? Do we really have limits or do we create them ourselves? Learn the basic tools for turning difficulties into areas of personal and business growth.

Work seminar conducted by the Xarxa Emprèn, a public-private network that offers advice to entrepreneurs from all over Catalonia (private event).

Big Data and the possibilities of Artificial Intelligence are not things of the future but rather the present. Understanding and effectively managing the information on the Web is key to launching your business, expanding it and competing. Companies have the opportunity to leverage the potential offered by data in order to improve their strategic decision-making, achieve better results and optimise resources. “Data is new bacon”.

The new omni-channel consumer, empowered by new technologies, has become the major player in the market. Given the above, what communication and marketing channels are there? Which of them is the most effective for my company?

A solid business structure provides the best support for your growth. Expertus Servicios Empresariales will share how to create a good starting point to boost your sales and convey trust to your customers.

Do you know why there are people who fulfil their dreams and others who don’t even try to? This motivational talk will help you to pursue your dreams and provide you with the tools to make them come true.

Did you know that, out of every 100 contacts we obtain online, only two or three ultimately buy one of our products? Go over the keys to digital marketing to ensure successful and border-free entrepreneurship and improve your sales.

Creativity enables us to integrate points of view, discover connections and generate solutions. Can it be, then, the key to business success? Susana Grau Rahola will present and chair this debate, which is sure to be of interest to self-employed workers, entrepreneurs and SMEs.

The circular economy seeks resource efficiency, feedback from the production systems and the optimization of product life cycles. This change can constitute an element for improving companies’ competitiveness.

The discussion during this session will be about how startups can analyse and improve the degree of usability and the user experience of the people who use their products and services so as to increase startups chances of success.

If you already run social networks, it’s now time for digital marketing. Discover seven advanced techniques that are easy to implement on your website, blog and social media channels. You’ll learn how to optimise the blog as the basis for your online strategy. You’ll identify effective keys for investing in SEM and Social Ads. You’ll also see how data can be analysed to measure the ROI and two star marketing strategies will also be unveiled.

A panel discussion involving three companies/entrepreneurs sets out to reveal the challenges they’ve come up against in each of the stages of the prototyping process and how they’ve resolved them. Each case will focus on a specific phase of the process.

The talk will stress the value of the identifying traits of the social economy by comparing and contrasting experiences. Emphasis will be placed on the capacity for resilience, sustainability and social cohesion generated by social and cooperative economy experiences.

Round table discussion on the various practical accelerators in the entrepreneurial system in Barcelona which are useful for startups. It will identify which ones each startup should use, depending on the point it has reached and the sector in which it operates.

The design of visual communication is essential in entrepreneurship: it must always start from an inclusive and cross-disciplinary vision of the shared design, discipline and methodology. Every company needs RDI (Design) to grow.